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Our story
Becoming a Dad made Ed realise just how hard it is to feed toddlers great quality food amongst the myriad of challenges parenting throws at you.
The real spark for More Toddler Meals then came during an overseas deployment with the British Army when he left his young family behind.
He has developed an unrelenting ambition to improve healthy eating in toddlers as he is clear it has profound consequences for future health.
He is also determined to help parents feel proud feeding their kids whether that's through using More Toddler Meals or by using recipes on our website to support their feed journey.
Food should be about fun, togetherness and true nourishment; not convenience at all costs.
After a successful military career, Ed worked for Amazon, helping launch new products into the marketplace before committing full time to More Toddler Meals.
Freeze drying keeps food fresh and helps the planet! By removing 75-80% of a food’s weight, it cuts transport loads and boosts fuel efficiency by up to 45%. Plus, with no need for refrigeration or freezing, it saves energy – using the same amount as just 10 days in the fridge or 23 days in the freezer.
Recyclable pouches
Our pouches are made from recyclable LDPE, making it easier to give them a second life. We’re also continuously exploring new ways to reduce our plastic use even further, ensuring we make choices that are better for the planet and future generations.
Locally sourced ingredients
We prioritise sourcing our ingredients as locally as possible within the UK, ensuring freshness and supporting local producers. However, due to seasonality, some ingredients may come from the EU – but never from beyond. This approach helps us maintain the highest quality while keeping our impact low.
Mindful manufacturers
We partner with BRC-accredited facilities that uphold strict anti-slavery and sustainability standards. One of our sites is also a proud member of SEDEX, ensuring ethical and responsible sourcing at every step.
Kids' Food & Drink Collective
We’re proud to be a founding member of the Kids Food & Drink Collective (KFDC), a group of like-minded brands committed to raising the standard of commercially available food and drink for little ones.
Together, we champion better ingredients, improved nutrition, and greater transparency to give parents more choice when it comes to feeding their little ones.
