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Our story
More was founded by Ed, a former Army Officer, during his deployment to Somalia with the British Army in 2022. While away from his wife and young son, he realised how challenging it can be to provide little ones with high-quality, nutritious meals – especially when on the go.
As a proud father of two, Ed is passionate about creating delicious, wholesome meals that introduce toddlers to a variety of flavours, helping them develop a love for good food from an early age.
After a successful military career, Ed now works in e-commerce, helping launch new products into the marketplace, all while staying committed to making mealtimes easier and more nutritious for families everywhere.
Freeze drying keeps food fresh and helps the planet! By removing 75-80% of a food’s weight, it cuts transport loads and boosts fuel efficiency by up to 45%. Plus, with no need for refrigeration or freezing, it saves energy – using the same amount as just 10 days in the fridge or 23 days in the freezer.
Recyclable pouches
Our pouches are made from recyclable LDPE, making it easier to give them a second life. We’re also continuously exploring new ways to reduce our plastic use even further, ensuring we make choices that are better for the planet and future generations.
Locally sourced ingredients
We prioritise sourcing our ingredients as locally as possible within the UK, ensuring freshness and supporting local producers. However, due to seasonality, some ingredients may come from the EU – but never from beyond. This approach helps us maintain the highest quality while keeping our impact low.
Mindful manufacturers
We partner with BRC-accredited facilities that uphold strict anti-slavery and sustainability standards. One of our sites is also a proud member of SEDEX, ensuring ethical and responsible sourcing at every step.
Kids' Food & Drink Collective
We’re proud to be a founding member of the Kids Food & Drink Collective (KFDC), a group of like-minded brands committed to raising the standard of commercially available food and drink for little ones.
Together, we champion better ingredients, improved nutrition, and greater transparency to give parents more choice when it comes to feeding their little ones.
