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Our 
Story

Hi everyone, I'm Ed, proud father of two boys and the founder of MTM. The brand was born when I sought a way to help out my wife at home, after realising the unhealthy state of toddler's convenience meals. 

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Here's our story so far...

Somalia August 2022

Whilst deployed with the Army in Somalia I tried to find ways to help my wife left at home to feed our toddler but realised there were no products on the market that offered genuinely nutritious, tasty and convenient meals for toddlers of busy parents. 

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That got me thinking... Surely there was an alternative to heavily processed pouches endemic on the supermarket shelves?

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Ella we have a  problem

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Freeze Dried Freshness

Kingston October 2022

Having watched 100s of YouTube videos in Somalia I bought a home freeze dryer and began experimenting. The benefits of freeze drying become immediately apparent - high nutritional content, super easy to prepare meals and no fridge or freezer needed to store. 

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After sending out samples to fellow parents and getting their feedback, I started to think I might be onto something...

Kingston May 2023

Having developed the recipes I launched my minimum viable product to the market and hit the high streets. It was amazing chatting to so many wonderful parents and it really helped me understand the problem I was trying to solve and gave me the confidence that there was a real need for my unique meals.

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Hitting the High Streets

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M
T
M

2.0

Knightsbridge October 2023

Having learnt so much from the previous few months, my passion for this project only grew. And so I launched MTM 2.0 with a renewed focus, improved recipes and defined set of values. 

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I truly believe MTM is the most innovative toddler brand on the market today and I can't wait for you to join me on this adventure as MTM continues to grow. 

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London Sept 2024

More Toddler Meals is hanging out in the big leagues! We're over the moon to be recognised by industry experts in a variety of awards. 

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More Toddler Meals won a coveted gold in the Lunch! 2024 Innovation challenge, 2* in the Nourish Awards and I've been highlighted as 1 of 25 Rising Stars by the Speciality Fine Food Magazine. 

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All of this and we don't feel like we've even got started yet!

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